“We all know how to spot the obsessives. They’re blocking views at concerts as they hold up their phone to capture distant singing blobs of blurry light onstage. They text and drive, putting other people at risk, or they’re the ones at dinner who photograph every course change.
These people are a chore, but people have been abusing the mouth by talking too much for ages.”
A superb argument against those who think that very time we’re picking up a device, it’s to disengage with our surroundings and play Angry Birds.
My girlfriend commented this morning that every time she sees me, the iPad Mini is in my hand. My counter argument is that, yes, but I might have the breakfast news on TV instead, or have a book in my hand, or be looking something up on the computer. These more overt and disparate methods seem generally acceptable – presumably because it’s easier for others to see what we’re doing and contextualise it?
As mentioned by the author, the new Apple holiday ad “Misunderstood” couldn’t be timelier.